QC

Quantive Copilot

Strategy & Corporate Development

OperationsOKRManagementStrategySaaS
Function:Strategy & Corporate Dev
Subfunction:OKR/Goal Management
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Founded
2015
Employees
100+
Funding
~$161M total
Stage
$105.7 million revenue; Acquired (operating), acquired by WorkBoard
Report version: Oct 21, 2025

1. Products/Services & Features

  • Main Offerings:

    • Quantive StrategyAI - AI-powered OKR and goal management platform
    • Strategy execution and performance tracking
    • Real-time visibility and predictive insights for decision-making
  • Feature Breakdown: OKR creation and tracking, AI-guided strategy recommendations, real-time dashboards, performance scorecards, cross-functional alignment tools, automated progress tracking, integration with business systems (Departments: Strategy & Operations, Executive Leadership, HR/People Operations, Product Management, Finance)

  • Business Industry Gearing: Enterprise SaaS, mid-market to large organizations (100-50,000+ employees)

2. Security & Compliance

  • Certifications: SOC 2 Type 1 certified, ISO 27001 certified, CSA Star certification

  • Vendors/Tools: Skoda Minotti (SOC 2 audit firm)

  • Risk Profile:

    • Breaches: No known breaches reported
    • Features: SOC 2 Type 1, ISO 27001, GDPR compliant, audit trails, privacy policy published

3. User Feedback & Adoption

  • Aggregated Reviews: No verified ratings found on G2, Capterra, or Gartner for 'Quantive Copilot' specifically

    • Pros: Strong security compliance, enterprise-ready features, AI-guided decision making, real-time visibility, cross-functional alignment capabilities
    • Cons: Limited public review data available; product confusion with other 'Copilot' offerings; recent acquisition by WorkBoard may impact product roadmap
  • Adoption Insights:

    • Adoption Ease: Moderate - requires organizational change management for OKR adoption; integration with existing systems needed
    • Adoption Cultural Fit: High for organizations with strategic agility focus; requires buy-in from executive leadership and cross-functional teams
  • Metrics: Not publicly available

  • Barriers: Organizational resistance to OKR methodology, integration complexity, training requirements, cost of implementation

4. Monetization & Business Model

  • Revenue Model: SaaS subscription-based, per-user monthly or annual billing

  • Pricing: Teams Plan: $9/user/month; Business Plan: Custom quote; Enterprise Plan: Custom quote with premium services (Sources: Quantive pricing page, Capterra, Vendr marketplace)

  • Market Context:

    • TAM: Strategy execution and OKR management market estimated at multi-billion dollar TAM
    • Growth Stage: Growth stage; OKR adoption accelerating in enterprise market

5. Leadership & Recent Developments

Name Description LinkedIn X Account
Carmine Visconti Chief Executive Officer (CEO) - Promoted from CFO in October 2023
Ivan Osmak Co-founder, Board Member - Founded Quantive (formerly Gtmhub) in 2015 https://www.linkedin.com/in/ivan-osmak
Bo Pedersen Co-founder, Chief Strategy Officer (CSO)
  • Key Metrics Update:

    • Funding: Series C: $120 million (largest in category history); Total funding: $159 million
    • Employee Growth: Grew to 100+ employees globally before acquisition by WorkBoard in May 2025
  • News/Trends:

    • News Launch: Rebranded from Gtmhub to Quantive in 2022; launched Quantive StrategyAI with AI-powered features
    • News Partnerships: Acquired by WorkBoard in May 2025 to strengthen strategy execution capabilities
    • News Funding: Series C funding of $120 million; Total raised: $159 million across multiple rounds
    • News Challenges: Integration with WorkBoard post-acquisition; market competition from other OKR platforms

6. Target Audience & Use Cases

  • Target Market: Mid-market to enterprise organizations (100-50,000+ employees) prioritizing strategic agility and data-driven execution

  • Target Users & Personas: Chief Strategy Officers, Executive Leadership, Department Heads, Strategy & Operations Teams, HR/People Operations, Product Managers

  • User Experience Level: Intermediate to Advanced - requires understanding of OKR methodology and strategic planning

  • Key Use Cases:

    • Enterprise-wide OKR alignment and tracking across multiple departments and business units
    • Real-time strategy execution monitoring with predictive insights for course correction
    • Cross-functional collaboration and accountability through transparent goal tracking and performance scorecards

7. Impact & Recommendations

  • Measurable Outcomes:

    • Workflow Improvements: Reduces manual OKR management overhead, accelerates strategy-to-execution cycle, improves cross-functional visibility, enables data-driven decision making
    • ROI Examples: Median annual cost: $56,700; ROI through improved strategic alignment, faster execution, reduced manual reporting, enhanced accountability
  • Fit Assessment: Excellent fit for organizations with 100+ employees, strategic agility focus, and need for enterprise-scale OKR management

  • Custom Rec Flags:

    • Priority ICP: Enterprise SaaS companies, tech scale-ups, global organizations with complex multi-department structures
    • Short Term Goals: Expand enterprise adoption, integrate AI-powered features, strengthen post-WorkBoard acquisition integration

8. Data Sourcing Notes

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